Caroline Large

Caroline Large has worked as a Market Researcher for over twenty
years.   She has carried out work in a wide range of industries including
the toy industry, the building industry, and the market for single engined
aircraft.   She has used the full range of research techniques, but has
been particularly active in carrying out projects involving qualitative
research, and qualitative research within the public sector.   Recently
she has been working as Associate Head of Department at the University of
Hertford where she is involved in carrying out consultancy projects,
lecturing both undergraduate and post graduate students and managing all
Visiting Lecturers at the Business School.

Qualifications:
M.A., M.B.A.Cert.Ed.
Member of the MRS and Examiner for the MRS

Key areas:

Marketing
Economic review and strategic assessment
Economic research
Qualitative research
Surveys
Mystery customer programmes
Project review and evaluation

Email: caroline@londonsmecentre.org